![]() ![]() ![]() That winky smile might not go down too well in major label land.Ī number of senior execs recently told us that they are closely following Spotify’s ARPU, which has seen a perilous decline in recent years – largely thanks to a combination of telco bundles, Family and Student Plans, plus market-sensitive pricing.Īccording to MBW’s calculations based on Spotify’s fiscal filings, the average Spotify subscriber worldwide is now paying approximately USD $30 less per year for their account than they were in 2015 ($8.16 per month in 2015 vs. Announcing the cheap trial, a Spotify blog post reads: because we know students have plenty of other things they want to spend their money on - textbooks, for example )’ ![]()
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